Viacom18 is gearing up to launch the premium Hindi movie channel Rishtey Cineplex in international markets, beginning with North America and Europe in October 2018. The channel will also feature Tamil and Telugu movies, as well as a variety of other movies. The company said it will feature 500+ unique titles. The new premium channel will also air popular movies in South Indian languages. To attract audiences in the HSM markets, the Rishtey Cineplex will host two monthly movie festivals, one in Hindi and one in South Indian languages.
The service will launch in North India on December 19, 2017. Currently, Rishtey Cineplex will feature movies from both India and Pakistan, and will also include South Indian dubbed content. The channel’s programming will be varied, with films from both countries being featured. Besides, the channels will offer behind-the-scenes trivia and exclusive red carpet events. This will provide the viewers with a truly immersive experience, and it will further leverage its 360-degree marketing plan to attract a discerning audience.
Rishtey Cineplex will debut in select markets and will have 500+ movies. It will be available on all major cable platforms, including DD Free Dish, and will be available on all popular OTT services. It will be distributed by IndiaCast. The network will also offer Rishtey Movies on DD Free Dish. It will also be available on DD Free Dish.
The Rishtey Cineplex will be available in North America in September. The channel will show popular Hindi-language films, as well as newly acquired films. In addition to a variety of movies, Rishtey Cineplex will also showcase new releases. Further, Rishtey will launch in the UK on September 29. Further, it will debut in the United States on Sky. Once it launches in North America, it will be available in all of Europe.
The Rishtey Cineplex in India will show the T10 League in English and Hindi. The league will run till December 4, 2021. The T10 League is organized to create awareness among cricket fans about road safety. The matches will be broadcasted on Colors Cineplex in both English and Hindi. In addition to Hindi, the T10 League will also be broadcasted in India by its official broadcasting partners.
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