Now that you have seen the major link-building factors, you understand the resources that can optimize your link building and lead to higher traffic, resulting in more leads and eventually higher revenue for your organization. Although many SEO experts suggest using a mix of white-hat, black-hat, and grey-hat techniques for link building, it is better to steer away from black-hat and grey-hat techniques because they are bound to be discovered and lead to penalties from the search engines (especially Google).
We only discusses white-hat techniques, because we believe that doing research and not being manipulative is the key to SEO success. This section looks at the following resources that can result in maximum optimization of your link-building strategies:
- Content-based strategy
- E-mail outreach campaigns
- Guest posting methods
- Forums, RSS feeds, and blogging
- Social media, social bookmarking, and web directories
- Networking with influencers and subject matter experts
- Competitor-based research
Relevant content is king, and any SEO implementation is incomplete without user engaging content. If your content is top-notch, it may be what users are looking for. Use interactive media such as infographics and videos in your page content. Enable users and readers to embed that content in their web pages and blogs, which will link back to your site.