What is the purpose of SMS marketing software?
SMS marketing software is used to send promotional campaigns for marketing purposes using text messages SMS. The basic purpose of these messages is to alert people with updates, and different alerts from your business.
SMS is one of the effective ways to target a large community of customers, you can easily do multi-channel marketing. Many marketing agencies use SMS service for strong communication with their customers. People think it takes a lot of amounts to invest in SMS campaigns, but in reality, you need to spend little money to activate this campaign.
Researches have done on SMS
Research has proved, people use mobile phones 160 times a day. That’s why SMS marketing is too strong for gaining customer’s attention. Another research also proved, 46 percent of people check their phones before getting out of bed. As mobile phone is a portable device and people carry mobile phones all time, so they seek information by looking at their mobile phones.
You all must have done the digital marketing through different channels like Facebook, banner ads, emails, Google Adwords, etc. But mobile phone text messages/SMS are one of the best channels to get a high-targeted receptive audience. Now you can easily communicate with your customers most reliably.
Advantages of SMS campaigns
If you still confused about whether you should do this or not, you can simply ask a question to yourself why should you adopt SMS marketing? The straight answer to this question is that your customers want to interact with you via text messages so why not you too. This way you can easily interact with your customers and can facilitate them 24/7. As mobile phones are one of the devices that one carries all day long. There are multiple other reasons for incorporating SMS campaigns.
More personal engagement
You all know, everyone carries their mobiles in hands and bags, and check them all day long, so by texting you can make a very personal relationship with your customers. Mobile phones are one of the devices which people first check on getting up in the morning. Enjoy more intimate one-to-one conversations with your customers through SMS marketing.
The process is simple
One of the main advantages of incorporating an SMS campaign is that it is very simple. As in your client, some people are illiterate and don’t know how to read email, banner ads, etc. But SMS is one of the simple ways to connect with your customers. It is not a complicating process to send a text to your customers, you can easily interact with your customers via SMS. One of the main tricks in SMS campaigns is that the text should be interactive enough to make an interactive chat with customers. Another tip for an effective SMS campaign is that your text should be very brief and must include sales, further reductions, coupon redemption, opt-in surveys, and polls, etc.
Autoresponder–more engagement
If the customer has subscribed to your page, this auto-responder will send a series of texts to them to engage the customers more. Another, great strategy to engage the audience is to send them more relevant information, so this way they will immediately look at your site and may likely buy something. For instance: if your customers are interested in sales, you can send them further reduction sale items to gain more engagement on your site. This way your customer will likely buy the product immediately.
Do not use flowery language
Do not use the flowery language in your texts which are unable to understand. Try to use simple language in your texts, which is too focused and concise. Get to the point straight away, which is too clear for the target audience. An effective SMS can consist of 160 characters.
Easy to manage and implement
As this campaign is simple, similarly it is very easy to implement. Moreover, you can easily manage and monitor the performances of each SMS campaign. As in this campaign, you know whom you are texting, and this way you can easily access customer’s information like demographics, their interests, purchase history, etc.
Filter the specific criteria
Understand your customer’s interests, many times your customers are interested in specific products. If you understand this difference, you will easily target your customers. The segment feature allows you to filter contacts by specific criteria. Once you understand your target audience then you need to send them only.
Higher engagement rate
It has been researched and compared with other channels like Facebook, emails, push notifications, and SMS topples email that SMS marketing has higher engagement rates than these channels. It becomes more effective when used in conjunction with voice, email, push notification, and with other channels
