SEO Marketing Guide: The Essentials of Modern SEO

There is a lot of misinformation out there about the best way to market your business online. If you’re asking yourself “What is SEO?” then this article will help answer that question and many more! We’ll cover everything from what it means to have a strong on-page SEO strategy, how to optimize your social media marketing campaign, and even the basics of keyword research. Keep reading for a quick reference guide to SEO.

What is SEO?

SEO stands for Search Engine Optimization. It’s a marketing practice that generates traffic and awareness of your business through the organic (non-paid) listings on search engines, like Google.

What are the benefits of SEO?

There are many benefits to using an SEO marketing strategy. To summarize, SEO has the ability to create a large amount of traffic that is completely free. All you have to do is learn how Google and other search engines rank websites, take action to increase your rankings and watch the organic visitors roll in.

SEO delivers a high return on investment because you aren’t paying for the traffic and potential customers that come from the website.

How fast will SEO bring in organic visitors?

The amount of time it takes SEO to generate traffic varies depending on the competitiveness of keywords, but for the most part you should be able to see results fairly quickly.
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The more SEO friendly and optimized your business is, the quicker you’ll see an increase in traffic and bounce rate.

How to do SEO

There are a few concepts behind successful SEO, and the first is on-page optimization. This means that you have to make sure your web pages are copy and pasted with keywords for a specific area of your business. For example, if you own a pizza shop in San Diego you’ll want your web pages to include “San Diego Pizza” in their content.
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Another factor that could help speed up your SEO marketing campaign is link building. This means that you can either create digital links or write articles for other websites and hopefully they’ll link back to your website. This is a good way to attract visitors and tell Google how important certain pages of your business are.

One of the most important parts of an SEO marketing campaign is content. If you consistently write unique, optimized content for your website you can attract more organic visitors.
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Another good idea is to make sure that all images are labeled with descriptive keywords.
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Once you start getting visitors from search engines you’ll begin to see Google analytics climb which is a great sign. You can also decide to use a website tracking tool like Cyfe to show your ROI and how much money your SEO marketing strategy is bringing in.

What are some SEO disadvantages?

While all of this sounds wonderful, it’s important to remember that SEO takes time and doesn’t guarantee traffic. If you aren’t seeing results after a certain time period it’s usually best to switch up your marketing strategy or hire an SEO professional to help you.

SEO Basics

Now that you have a better understanding of what SEO is, it’s time to get started on improving your company’s online presence! If you need help staying organized through the process consider using a tool like Cyfe that can give you all of your marketing data in one place.

SEO is becoming more and more competitive as marketers learn how to improve their rankings, but don’t let that scare you off. By following these strategies and staying on top of the latest trends you should be able to stay ahead of the curve and generate more organic visitors than ever before.

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