Making the Most of a Digital Marketing Budget

Many companies now invest in digital marketing, sometimes taking their budget away from more traditional methods so they can spend more online.
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The thing is, throwing money at marketing is never really an effective technique, it’s about how you use your budget that’s the most important thing. Here’s how you can spend it more wisely and make even a small budget give you a better ROI.

Invest in ad management

If you’re using paid advertising such as PPC – pay per click, you may think that the more you spend, the better the results. But PPC is quite complex and has a lot of moving parts, and it requires analytical skills in order to get the best out of your campaigns. Consider using services such as Google Ads management from King Kong to get the best ROI. This is especially important if you work in a competitive industry and want to get great results for certain keywords.

Keep up to date with digital marketing

While you may have taken a digital marketing course in the past, it’s a fast-moving industry, so you need to keep up to date with the latest. The technology behind digital marketing is constantly changing and evolving, and you won’t want to get left behind. By understanding how technology is changing, and how customers are changing their behaviour, you can adapt your digital marketing techniques accordingly.
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Use a variety of techniques

When you think of digital marketing, you may think of one or two techniques, but actually, it encompasses a huge range of marketing techniques including:

  • Email marketing
  • Social media
  • Pay-per-click – PPC
  • Social media optimisation – SEO
  • Content marketing
  • Mobile marketing

You should think about how you allocate your budget. Are you focusing too heavily in one area? Simply moving the figures around could give you some great results.

Boost your budget with financial help

If you’re a small business and don’t have much of a budget for digital marketing, you may be able to find financial help to get your marketing projects up and running. It’s worth searching for business grants that are designed to help small businesses go digital, and these could potentially be used for you to do things like build an online store or switch to paperless. You may also want to think about spending more on digital marketing as part of a wider expansion, and if you’re looking to get a business loan, make sure the figures feature in your business plan.

Digital marketing can be inexpensive compared to other types of marketing and potentially give you a good ROI. However, for small businesses, this can still be a big investment, and you’ll want to ensure you’re making the most of your budget. That’s why you need to know that your campaigns are optimised to reach the right people and are as effective as possible. Investing in professional help and looking carefully at the numbers ensures that you make the most of your budget and get a better ROI, so you don’t pay over the odds.
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