The universe of digital marketing is expanding. It is becoming more competitive, to say the least. Brands are now actively competing for user attention – which, in turn, keeps rapidly decreasing because of digital advancement. The scenario calls for stepping up the marketing strategies and finetuning them to the latest trends to help relate to the consumers better.
In fact, looking at Think With Google figures, you will see that when consumers across the globe experience the “I want to buy” moment, 65% of them use their phones to search for products. Additionally, 39% of consumers are swayed by a relevant search result to complete a purchase. These facts call for brands to rethink their marketing strategies to truly reel in this chunk of consumers. It is here that the true value of White Label Marketing services is seen.
In this blog, you will learn what White Label Marketing is and the benefits it brings to a business.
What is a White Label Agency?
When you think of outsourcing, you are typically thinking about getting an additional team of experts on board to help you navigate certain challenges in your business. White Label Agencies work a little differently – these agencies are your ghost-partners when it comes to digital marketing. Think of it this way: whatever marketing strategies, campaigns, and content your White Label partner creates, the ownership of it stays with your brand. Your brand has the perusal rights, and it is under the brand’s name that these items get published and used. It is this rebranding feature that makes a White Label Agency a preferred partner to work with.
There exist several modes that you can partner with a White Label Agency, actually. These modes basically have to do with how “visible” they will be in the setup of your client/customer outreach:
- A closed-partnership arrangement keeps the White Label Agency in the background, hidden from the active campaigns and client meetings. While they do all the marketing work, the world really doesn’t know that your brand is working with them. All the products they create under contract with your brand are rebranded as your brand’s.
- In an open-partnership agreement, your client is aware of the fact that an agency exists in partnership with your brand that provides professional assistance to your business. However, your contracts with your client and this agency remain mutually exclusive.
- The third mode is an endorsed partnership wherein your White Label partners work together with you on the frontlines, actively discussing the project with the clients with full involvement.
White Label Agencies can help your business achieve its targets by creating efficient marketing campaigns. Here is a detailed break-up of how these partners can benefit your firm.
Benefits of Partnering With a White Label Agency
White Label Agencies don’t just bring expertise to the firm as an outsourced requirement, but bring responsibility and ownership as well. Their scope is generally wider and more understated than traditional outsourcing partners. Here are a few benefits working with a White Label Agency brings.
In-house teams dedicated to tasks that aren’t constant end up straining company budgets. Especially when it comes to online marketing, hiring talent that knows the nitty-gritty of the niche isn’t very cost-effective. On the other hand, on-boarding White Label agencies bring the benefit of expertise, content ownership, and promptness in the picture for a lesser price. A full-time staff isn’t required for work that can be handled by a White Label marketing partner on an as-and-when-needed basis.
Expertise at Your Disposal
Imagine having an entire panel of content marketing experts at your disposal without actually having to hire them. Not only does a White Label Agency bring to your table the choice of industry experts, but also the guarantee that their work brings in the kind of ROI that your business envisions for the future. This makes it possible to create marketing campaigns to scale and deploy them faster than an in-house team.
White Label partners also allow you to use their content as products of your brand, helping you create a great image that helps augment your lead generation efforts.
Knowing The Path and Walking it
It isn’t only knowledge of doing things that make the White Label partners a good option, but also their deftness at using the right tools required for a great content strategy. Even if your brand does have an in-house content expert, you may not have the necessary software required to create a campaign effectively. Not to mention that such software typically comes with a heavy investment. Partnering with White Label firms gives you access to a better-handled marketing campaign, with end-to-end support by specialists and their dedicated software and other digital tools. This works to increase the efficiency of campaigns.
Offload Marketing Responsibility
If marketing isn’t your brand’s niche, a White Label agency brings it to your door without the fuss of hiring full-time employees or creating a full-blown marketing branch in your own office. Your brand can focus all its energies on its specialty while the White Label marketing partners handle everything on the PPC, SEO, and other fronts.
As a business expands, its marketing needs grow. Similarly, there are instances of marketing that target audience pools of entire different sizes. This calls for the flexibility to scale a campaign accordingly, which a White Label partner can achieve without any glitches or setbacks. This is what they do, and they know how it is done. It works to save time and deploy campaigns on time, helping you tap into the time-sensitive market in an efficient way.
When your content marketing needs reach a point where they start to put a strain on the way you do business, it is time to consider getting into a partnership with a White Label marketing agency. Let the experts guide you through the complicated maze of SERPs, SEO, PPC, and CTR.