How to utilise social media for your business in 2023
Why Should You Use Social Media For Your Business?
To put it into perspective, there are currently 4.2 billion social media users worldwide, and this will only be increasing every day. Social media is a fast and inexpensive (sometimes free, depending on how you use it) way of getting your brand out to millions of people that may otherwise not have seen it. In 2023, there are so many social media platforms to choose from that every business will find the right one for them. If you’re targeting professionals, then you may look towards LinkedIn, or if you’re looking to target Gen Z, you can try your hand at TikTok. The possibilities for social media marketing are endless, as are the benefits. Whether you’re looking to increase your brand reach or build a community, social media marketing should be utilised for your business in 2023. So, we’ve compiled a handy list of how you can use social media for your business.
Build Your Brand Image
Your website used to be the first thing potential clients would see, and having a high-quality and easy-to-use website is still important. However, depending on what industry you’re in, your social media platforms will be the first thing your client sees. It’s important to have a brand image that is coherent, relevant to your audience and engages the right people. It should also be easy to follow and clearly show examples of your products or services. Building a brand image on social media can be simple if you have a strategy. A well-executed brand strategy should increase your visibility. When you create interesting content, you will remain at the
top of your follower’s minds and stand out from your competitors. It will also ensure your audience remembers you.
Build Your Community
One of the main benefits of utilising social media is building your community. A strong community of like-minding individuals supporting your brand will help elevate your brand image and ultimately increase conversions. Social media provides a platform for you to interact with these people but also helps you reach others that never would’ve come across your business otherwise. Your community will turn into your customers, and it’s important to have long-lasting relationships as it will ensure their repeat return. Building an engaging community on social media should be thought of in a similar way as having regulars visiting a shop. If you owned a shop, you’d engage in conversation with your customers, and when they visited your business again, you’d attempt to build a friendship with them. This would increase your consumer’s loyalty to you, and they’re unlikely to go to your competitors. Your social media is your online shop, and the people interacting with your brand regularly should be nurtured.
When people are putting their money into a new product, they look for social proof to ensure it’s high-quality and not a scam. The more people you have reviewing your product and talking about it, the more likely people are to buy from you. If you already have a presence on social media, you can partner with influencers that have a large following. As there is a mutual gain for both you and the influencer, there’s more scope to partner with more well-known people. If you’re just starting your social media journey, you can partner with influencers with a smaller following. This still builds up brand awareness and social proof and exposes your product to new people.
Social Media Advertising
Social media is a great free way to begin building your brand image. However, the most powerful gain from social media is when organic content and paid content work together to produce conversions and generate leads. Using paid media on
platforms such as Instagram, Facebook, and TikTok can be more controlled than organic social media. With paid advertising, you can target a clear audience and also have clear goals behind these ads. When put together with strong organic content, community engagement and influencer marketing, you will quickly see an increase in your conversions and brand reach.
Overall, social media is an incredibly powerful tool to expand your business. Social media is also a great way to grow your community and increase the credibility of your brand. Social media is an absolute must to create a successful and thriving business in 2023.