Instagram is among the most active social media platforms in the world. With an active user base of around six billion, this is a platform full of traffic and sales opportunities. As a brand, if you are not using Instagram, then you are leaving too much money on the table.
With a regularly growing user base and traffic on this platform, you need to treat it like a search engine for images and videos. To grow traffic on Instagram and help your Instagram SEO, you can always use services like FluidBuzz and BuyBetterSocial where you can buy Instagram likes, followers, and views cheap. When you optimize your content for this platform in the right way, there are higher chances that you can gain more traction from it.
In this article, we will have a look at how to use Instagram search optimization features to get the maximum amount of traction and improve brand visibility.
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First, optimize your Instagram profile
The best way to get found by others in the simplest way is to optimize your profile with relevant information. Like anything you search on Google, Bing, or other search engines, Instagram also gives you the feature to search using the search bar located on the top. The best part about this search bar is that you can search for accounts, hashtags, and locations.
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And, everything is based on keyword search.
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As per Instagram, the search results shown to any user are based on various factors just like any search engine. Factors like accounts you are following, posts you are liking or commenting on, and people that have tagged you, and so on. So, the trick here is to try to optimize your Instagram profile with the primary keywords on which you are trying to rank. For example, if you are selling shoes on Instagram, you can include the keyword ‘shoes’ in your username.
Treat captions well
The caption is the place on Instagram which is a goldmine if it’s used and optimized well. While posting any video or photograph on this platform, you get an ample amount of space to describe your content. So, to use this opportunity well and optimize your posts smartly, you can use search terms related to your posts that have high search volume.
Use relevant hashtags with every post so that you can get maximum traction from people worldwide. Instagram is constantly improving on how content is being found by the users and the Explore page of the platform is also quite improved. To make sure your posts arrive on the explore page of Instagram, you need to optimize your posts with meaningful captions and hashtags.
While writing content on Instagram, make sure it’s formatted well with smaller paragraphs so that users can read them without any clutter. Keep the content structure clean for a better reading experience.
Use hashtags like your primary keywords
The way search engines treat keywords is similar to the way Instagram treats hashtags. So, for achieving higher reach on this competitive platform, you need to use hashtags wisely. Never put irrelevant hashtags for getting a temporary boost from the trending topics. It is because this practice will make your post less professional or relevant to the users.
The majority of people type proper hashtags while they are searching for something on Instagram. To get benefit from this, you should use relevant keywords to gain maximum traction. It happens quite a time that Google also shows results of hashtags that belong to Instagram. From next time you post anything, first, do a quick hashtags research just like you do for keywords? One pro tip here with hashtags is that try to keep them short and searchable.
Don’t forget to add Alt text
Yes, Instagram does give you the option for adding your own alternative text to the media you are posting. If you leave that section blank, the platform will auto-generate a text for your post. So, it’s always better to add a custom alternative text to the posts and get the maximum benefits out of it.
To add an alt text to your media, you need to click on the advanced option which will come at the bottom of the page.
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Once you click on that, you can add a custom alternative text which is relevant. But, don’t spam this section otherwise it will lose its purpose. Keep it descriptive yet precise so that the screen readers can efficiently read it for the users. You can also add alt text to the previously posted images by clicking on the edit option and then click on the advanced section.
Keep optimizing
Just like any normal practice in which we keep optimizing and improvising the strategies, you need to check what is working for you and what is not. It’s not important that what’s working for others will work the same way for you. So, it’s better to keep a track of everything you are posting and conduct a weekly or monthly audit. Or you can opt for SEO Company India.
The audit will help you know which format or content style is working the best for your content strategy. Based on the analysis, you can always improvise the overall performance and gain more results. Also conduct a quick competitive analysis and check how they are posting content on Instagram and how their performance looks like.
Instagram is here to stay with us:
As of now, Instagram is at a boom and this platform is here to stay with us for a very long time. As the company keeps bringing new features, people have no reason to switch to other platforms.
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And, there are no such platforms like Instagram which are this efficient, interactive, and engaging. So, to grow your brand in the digital space, you need to pay more attention to the Instagram strategy. The easiest strategy is to purchase cheap Instagram followers and make your account more visible.
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Even if you are planning for paid campaigns on Instagram, they are much cost-effective than any other platform and it can help you generate a higher traction. You can seamlessly leverage Instagram’s paid marketing and gain a significant number of targeted audiences for your brand.
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Be it personal branding or your company’s promotion, Instagram is the right platform to start. Follow these above Instagram SEO tips and thrive on this amazing platform.
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