Common Sense Techniques In Email Outreach
Just because you send a message doesn’t mean its intended recipients receive it. Sometimes you’re dealing with a traffic issue. Email accounts hosted through private local services can have more strict filters and protocols which delay message delivery. Sometimes you’re dealing with users who specifically block certain messages from reaching them.
Sometimes you’ve made your message improperly, sometimes someone gave you the wrong address and you’re essentially “firing blanks” from your email marketing gun, if you will. Well, regardless the case, there are things you can do. Following we’ll briefly explore several ways you can be more sure your messages arrive in the inboxes of intended recipients.
- Properly Title Emails: Be Engaging And Authentic
If your emails have generic titles that look like spam, even if the messages get to the inbox of your intended target, that doesn’t mean they’ll read it. In point of fact, a continuous stream of emails with generic template titles that look like spam will likely result in any future messages being sent to a spam box.
Rather, you want email titles—or subject lines, as is the more official term—to be authentically engaging. They should concern the pain points of target demographics and work as a sort of miniature gestalt of the totality of the email in the associated message.
- Assure In-Body Salutations Are Accurate
When you greet recipients with an opening salutation, you want to be sure you get the name right. A lot of people have email addresses that have nothing to do with the name of the recipient. It could be something like “[email protected]”, or maybe the email address is “[email protected]”. Who knows.
The point is, if you say “Hello, Sky Girl 83”, or “Hello, Mighty Hunter Man”, do you think the recipient will take you seriously? They’ll think: “Darn, my address got in the hands of another spammer.” Accordingly, you want to determine the actual name of the recipient.
Sometimes this isn’t possible, but often the “real name” of the person will be included somewhere on their account. Look for that, and use it.
- Find A Bulk Email Verifier
Another thing you want to think about is finding a solid verification tool to be sure bulk emails reach intended recipients. There are a number of different options you might explore in this regard. Here’s a list of the 10 best bulk email verifiers on the market. Check the link and find whichever bulk email verification solution best fits your situation.
- Communicate With Leads To Disable Spam Filters In Advance
When you get a new email, be sure to ask the recipient to disable any associated spam filters. A good way to do this is to say, “Hey, we’ll send you coupon X for service Y, just be sure your filters don’t stop the message.” There are different ways to incentivize such secure message delivery; find which methods work best for you.
- Cleanse Your CRM Lists Of “Duds”
It doesn’t matter how conscientious you are, your Customer Relationship Management (CRM) list is going to slowly fill up with “dead” email addresses. This sometimes happens because individuals change email addresses. Sometimes companies fold and so do all the addresses located on their servers. Sometimes someone gives you the wrong address.
You need to carefully go through your CRM lists so that you’re able to determine which email addresses are good, and which aren’t. Without doing this, you’ll get a lot of return messages from those annoying “Maeler Daemon” bots that automatically reply when an email bounces back.
Maximizing Impact Of Emails Through Known Best Practices
Cleansing CRM lists of duds is important to assure what addresses you have are active. Lead communication in advance of bulk messaging helps you assure recipients are ready to receive what you’re sending. A bulk email verifier can also check to determine whether or not email recipients are being reached by outreach.
Also, the content of your email needs to be engaging, but it also needs to match certain details of the actual recipient. It’s the same with the title of your emails. If they have a generic quality that feels like some sort of forced marketing message, that will likely dissuade interaction. Tips like these should help you get messages to intended recipients.