Technological advances continue to develop and experience changes along with the times, one of which is the internet. The presence of the internet brings its own impact on the business world and media institutions, including the world of PR. In addition, in the business world, PR also has its own impact as a new communication channel in dealing with the public.
Public relations practitioners have a direct channel in communicating with the public without having to be mediated through a crew of journalists. Moreover, the internet is also able to change the communication relationship between the two. In addition, the internet has several advantages over other media. The Internet is a global network that can be accessed by the entire public. This network is a system that connects various computers, cables, and wired and wireless devices that are connected to each other to help people exchange information around the world. The development of the internet continues to occur until finally giving birth to new technology, namely social media and is a medium used by a person to communicate with the online community they want.
Social media networks can be used by organizations in building relationships with their publics and providing various kinds of information and services related to the organization to various publics .
The presence of social media has changed the way practitioners think and carry out their practices and think that this is a revolutionary force in the field of public relations. By optimizing the potential possessed by social media, the practice of public relations will be more global, more strategic, more two-way and interactive, symmetrical or dialogical, and more socially responsible. This is sufficient to underline that in this new era social media can be used as one of the media used in the company’s public relations strategy in communicating with the public.
Uses of Social Media in Digital Public Relations
Actually, Digital PR is not much different from conventional PR. Both require the creativity of a PR practitioner to create an effective message for the intended target audience. One of the most basic differences between digital PR and conventional PR is the media they use. Conventional PR uses media relations to disseminate content, while digital PR uses online media to disseminate messages. A PR practitioner should be able to use both methods.
Then the question is why should conventional PR be replaced with digital PR? Because the development of online media has helped disseminate information quickly. The presence of social media as one type of online media has changed the way of communicating among the public. Therefore, as a PR practitioner, you must be able to recognize the types of social media, such as Youtube, Twitter, Instagram, Facebook, Linked In, and others. On social media, PR will meet the right target audience. Messages conveyed on social media can spread quickly because of the ease with which users can share messages from one person to another.
In addition, social media users generally do not use formal language in the style of press releases to convey their content. Usually, they will be more interested in content that suits their needs and at the same time someone who can respond to their complaints as quickly as possible.
By understanding the development of social media, PR practitioners are expected to understand the usefulness of these social media applications for the companies and brands they handle. In addition, an understanding of the behavior of the target audience is needed to build the right Public Relations communication strategy. Thus, practically it makes the work of today’s PR practitioners undergo a very extraordinary change. Today’s PR must not only be smart in dealing with influencers, including the media but also be required to be able to relate directly to brand users on social media networks.
Social media is always changing dynamically. To adapt to this change, a company must control all the time on their social media. Where social media agencies bring benefits because they are professionally engaged in the social media industry, so that one agency has more knowledge in the company to be able to drive social media change.
The following are the functions that will be obtained when using a social media marketing agency company. It is very important at this time to do marketing and advertising using social media. Today, public relations company are the main partners to help companies advertise on several sites on the internet.
This is the Function of a Social Media Marketing Agency Company
Some functions of social media marketing agency companies are slowly increasing since the number of social media users continues to increase. The advantage of working with a social media agency that facilitates companies in addressing the need to develop themselves on social media, which is difficult for an organization to handle.
Social media agencies have a better understanding of social media tools
In addition, social media agencies have a better understanding of social media tools for marketing and how they work. Social media agencies also offer various variations for various types of advertising and promotions, opening a wide network in the community so that promotions can be really directed at the targeted audience for company promotions.
The agency can also assist the company in the design and strategy for promotion to make it more effective. The number of internet users benefits the company when the company carries out marketing promotions through social media. When an agency is entrusted by the company to manage the company’s social media, the agency becomes the frontline that regulates all matters relating to communication between the audience and the company.
This means that communication can actually work with a focus on a wider audience with a pre-planned method. The agency has more knowledge and even the social media community also works with some of these communities so that communication can be carried out more effectively. The public can also be used as an intermediary for promotion.
Social media agency offers services on various social networks
The services offered by social media agencies are equipped with valuable data on various social networks. To get the same information, public companies take weeks to months, but with the help of the right agency, companies can shorten the time for research. Doing marketing other than using social media is well known among companies, so the company’s reputation on social media will also be good when the company chooses the right agency, an agency that is able to bring the public or audience to give a positive opinion about a product because the agency has a good reputation.