Digital marketing is a vast and pervasive field, and many people are unaware of its impact. You can use its methods and techniques to guide your general marketing policy towards a people-centric approach. To some, it should have been the other way round, but it isn’t, as we try to find out in this article. We hope it will leave you with a different and more humane approach to understanding digital marketing.
What is digital marketing?
Digital marketing is the sale and purchase of things over the internet. With the ever-increasing number of internet users, it was only a matter of time before the focus shifted to buying and selling stuff there. It is now a thriving discipline that is ever-changing and ever-evolving.
How can you shift your focus to people in marketing using digital marketing?
We can achieve this objective by adopting the following techniques in our digital marketing ventures.
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Develop an engaging online presence:
No matter what social media platform you are actively using, try to involve your audience. Build a personal and friendly relationship with them. Make them realize that you are there for them. Developing a blog on your website is also a very effective exercise in talking with the audience and providing them with all the information you need. It also helps spread your brand awareness and increase and retain your customer base.
Make yourself accessible 24/7:
Digital marketing lets you develop tools that can allow you in touch with your customers all the time. You can set up a 24/7 helpline where you can answer your customers’ queries. You can also use chatbot technology, which many companies have started using. The idea is to hear the customer as and when he needs you and give a satisfying answer to his questions. It goes a long way in establishing a pro-people perception in the customers’ eyes.
It will help you in developing a pro-active approach:
A great benefit of technology is it lets you keep track of your customers in the digital sphere. You can know what your customers are viewing, which product is catching their interest, and where you are lacking in delivering services or products. Based on this data, you can take specific actions and rectify the situations where it is needed. This way, you can handle problems before they spiral out of control. You act proactively and do the damage control. A social media agency will essentially help you in it.
Let the customers take control:
Digital marketing makes it easier for your customers to contact you can talk to you. In such a scenario, they are free to say anything they want and how they want. Digital marketing services give a company more flexibility to build an online reputation. This freedom can be used both positively and negatively. But, a company that welcomes even the negative criticism is the one that will stand the test of time. It will carve a special place among the coterie of companies and will get a positive rating from the customers.
Indulge in free giveaways and promotions now and then:
Who doesn’t love a gift? To create a people-centric approach, make them happy by throwing special discounts, promotions offer, and gifts their way. Do not miss special occasions like Valentine’s, Christmas, Black Friday, etc., and offer price reductions during these times. Using digital marketing agency metrics, you can quickly determine which products are hot-selling and invite more views and clicks and which ones are lagging. Devise a policy that can push sales of less-selling items as well. It will create a win-win situation for all.
Fix a timeline to resolve issues:
Many companies now follow this policy. They have fixed a period when a customer’s issue needs to be sorted. Failing it would mean the department is not performing well and may require input from higher authorities. This timeline could be anywhere between a few hours to a few days, depending on the nature of the company’s business and the industry standards. It will help in maintaining a cordial relationship with your customers.
Never ignore the power of influencer marketing:
An influencer is a person who has a large following on different social media platforms. They are usually deeply connected with their community, who follow their actions and advice religiously. They are social media celebrities with a die-hard following. If you can rope them in for brand awareness, social campaigns, promotional stuff, you can win more customers. Those who follow that influencer will connect with your brand and make you more popular over the internet.
Make use of data analytics:
Data analytics are beneficial in collecting valuable data about your company’s activities. It is called data mining and analysis. These metrics will guide you in making a policy directed towards people. It is because this data will reveal the true extent of your company’s website traffic, social media accounts health, the success rate of your ad campaigns, conversion rate, and other such stuff. All these indicators will help you create people-immersive policies.
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Social media management is crucial too:
Just having a social media account is not enough. You need to optimize your accounts to make them more people-friendly and socially receptive.
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It involves many things like what type of content you post, your content marketing, the kind of audience you are catering to, and others. By making your accounts more welcoming for your followers, you are bonding with them in the real world too.
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An increasing number of customers now use smartphones for browsing and shopping. You need to optimize your website to fit mobile phones and work on app development. The more convenience you offer to your customers in accessing your products and services, the better your chances of winning your customers and presenting a people-friendly image will be better.
These were some of how you can indulge and develop a more humane outlook in your digital marketing sphere. It will reflect in your general sales and marketing policies and work in improving the company’s overall image. Such clever positioning and strategizing can impact the prospects of the company and will help it become more productive and profitable.