Text messages have become a ubiquitous part of daily life. They are used to exchange messages with friends, family, and coworkers. They are also used to stay in touch with old friends and keep in touch with people with whom you don’t have regular contact with.
But how can you tap into the power of text messages to increase sales and marketing ROI?
Text messages can be a powerful marketing tool for B2B businesses. They are a fantastic way to stay in touch with your customers and prospects on the go. Research shows that using text message marketing can increase customer retention by up to 4 times. And, as the usage of mobile devices continues to increase, so will the number of businesses that adopt text messaging as a marketing tool.
That’s why in today’s article, we will be covering how you can use text marketing to grow your business.
What is B2B Text Marketing?
B2B text message marketing is when businesses use SMS to stay in touch with customers. Having a strategy in place will allow you to consistently reach your target audience, keep in touch with your existing customers, and build new customers.
It is important to note that B2B SMS marketing is not the same as sending marketing messages to customers as part of a service or product trial. B2B SMS marketing refers to sending marketing messages to your current or past customers.
How Does B2B Text Marketing Work?
Almost all mobile phone users are familiar with how their own phone works. Users can send and receive text messages by entering their phone number on their phone or through an app.
B2B businesses can use this same channel to send and receive text messages. They can enter their company number into the recipient’s phone so that when the recipient receives a message, they can see that the message is related to the business that sent it.
3 Benefits of B2B Text Marketing
Increased Customer Retention – A study by marketing agency Swiftpage found that B2B companies can see up to an increase in customer retention by using SMS. Customers who receive direct text messages from businesses they do business with are far less likely to stop using those businesses than those who receive impressions or phone calls from businesses. Increased Sales by 30%-45% – As mentioned above, sending text messages to your customers can increase customer retention by up to 4 times. This means that you’ll likely see even larger increases in sales. Efficient Use of Marketing Budget – Sending SMS marketing messages can be a cost-effective strategy for growing your business. It doesn’t require much investment in technology, especially compared to other marketing tools.
4 Steps to Establish a B2B Text Marketing Program
Define Your Goals – What do you want to accomplish with your marketing program? What type of customers do you want to attract and keep? What are your sales goals for this quarter? What are your profit goals? These are all important questions to ask yourself before you start implementing a marketing strategy. Choose the Right Platform – There are many different platforms that you can use for B2B SMS marketing. Choose one that allows you to easily send and receive SMS messages. Choose the Right Campaign Plan – A good B2B SMS marketing program starts with the right campaign plan.
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What is the message you are trying to send and what type of content are you trying to send it with? Define Your Target Audience – You’ve chosen your platform and you know who your audience is. Now it is time to define your target audience. What channels are they most likely to be using to find and interact with your brand? What are their needs? What are their pain points?
5 Tips for Establishing a Successful B2B Text Marketing Program
Just like any other marketing campaign, you will be successful if you implement a comprehensive strategy. There are a few things you can do to help ensure a successful B2B SMS marketing campaign. Plan Your Launch Strategy – You don’t want to just send out a few messages and call it a day. You want to continue engaging with your customers throughout the launch period.
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You can do this by keeping them updated on the launch via social media and email. Make Sure You Are Receiving Feedback – The best way for you to make adjustments to your campaign and make sure it is hitting the mark is to receive feedback from your customers.
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You can do this by sending them texts that ask them to rate your campaign. Get Custom Content Engraved – One of the most effective ways of engaging with your customers is by having your messages voiced to written content. There are a lot of positives to being able to speak to and engage with your customers in this way, but there are even more perks for this method of content delivery.
Conclusion
Text messages are an efficient way to keep in touch with your customers and deliver relevant content. They can be customized to fit the needs of your audience, they are easy to set up, and they don’t require much ongoing investment.
Fortunately, the benefits of B2B SMS marketing are undeniable. Businesses can reap the rewards of increased customer retention, increased sales, and efficient use of marketing budget by using text messages as a marketing tool.
Text marketing is a great way to stay in touch with your customers and deliver relevant content.
