Undoubtfully, it has happened to you that you see various advertising messages in your WhatsApp private chat, or suddenly found yourself as a member of various WhatsApp groups and think to yourself how easy and cheap advertising is in this atmosphere. Contrary to many people’s beliefs, advertising on WhatsApp is simply not possible without the knowledge and tools you need. So, if you plan to use WhatsApp messengers to advertise your products and services, join us in this article to learn about the various advertising methods in WhatsApp and its automation tools.
Types of Advertising Methods in WhatsApp
You know that there are two ways to advertise on WhatsApp:
- Sending advertising posts to the WhatsApp groups
- Sending messages to people’s private chats on WhatsApp
In the following, we will explain each of these two methods.
Sending an advertising post in a WhatsApp group may not be good for you because the number of group members is limited and your advertising message is not seen by many people. In addition, your advertising message may not be seen among the multitude of messages sent to the group and will not attract much attention, so it is not highly recommended.
The most effective way to advertise on WhatsApp is to send messages to people in their private chats because people often pay special attention to the messages they receive in their private chats.
Sending Messages to People’s Private Chats on WhatsApp
Sending messages to people’s private chats is one of the most effective methods of advertising. In this method, your message will be seen 100% because you communicate directly with the users and even if the users are a stranger, they will open your message out of curiosity. But before you start advertising on people’s private chats you should answer some questions.
- To whom you should send your advertising messages?
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(Who is your target audience?)
- How should you provide your target audience’s phone number?
- How should your advertising message be written to be more effective?
- What tool should be used for advertising on WhatsApp?
Stay with us to the end of this article to find the answer to these questions…
1. To whom you should send your advertising messages? (Who is your target audience?)
If you want to have high-yield advertising you should recognize your target audiences well. If you send your advertising message to people who are interested in your field of business, they will pay attention to your message and increase the incoming traffic to your site or the engagement rate of your page. If you send your advertising messages to people who are not interested in or related to the field of your business, they will not pay attention to your message and they may report your account to WhatsApp. In this way, you waste your time, energy, and money. Finally, you should find customers, audiences, and the members of your competitor groups or the businesses which are related to your field of activity and send your advertising message to them and let them know about your business.
2. How you should provide your target audience’s phone number?
If you find the groups that are related to your business on the internet, you can provide the numbers of your target audiences using tools easily.
3. How should your advertising message be written to be more effective?
Always send the message with a greeting. If possible, address the recipient of your message with an appropriate name and title (Mr., Mrs., Dr., friend…). Write the text of your message in a friendly way. The recipient should not feel this message is merely an advertising message so you should write an appropriate text to encourage the audience to visit your page or website and engagement with you.
4. What tool should be used for advertising on WhatsApp?
As we mentioned above, advertising on WhatsApp faces challenges for you.
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extracting the numbers of group members, changing lines and monitoring several lines, and sending many messages are not possible manually and you need a tool to do this.
Automation Tools for Sending Bulk Messages
Some tools can do all steps of sending bulk advertising messages automatically. These tools are windows-based bots that can extract the specifications (number, ID, and …) of WhatsApp group members. You only need to provide the bot with the text of your intended messages and a list of numbers or IDs of your intended audiences (that you have extracted from the groups which are related to your field of business) and the rest of the operation will be done automatically by the bot. You can also use this bot to send bulk messages to groups.
Introduction Types of Bots for Sending Bulk Advertising Messages on WhatsApp
- Trueline Solution
- Virtual User
Trueline Solution Bot
Trueline Solution software has various features like unlimited message sending, multi-media message sending, number filters, group contacts grabber, anti-block module, sleep control, speed control, delay control, etc.
- Ability to extract google map
- Ability to extract the Justdial
- Ability to send unlimited messages
- Ability to support multimedia
- Ability to send image with caption
- Ability to support multi-channel
- Ability to send customized messages
- The bot is monthly and you should extend it each month.
- Some features have been nonactivated in different plans and it has not a complete plan with all features.
- High prices compared to other competitors.
The WAbotso by Digital Suvidha is an automated software designed to send WhatsApp messages in bulk directly from a PC/Laptop simply and effectively.
- Ability to support customer
- Ability to send unlimited messages
- Ability to extract WhatsApp groups
- Ability to send personalized messages
- Ability to send photos, videos, PDFs, and AMP files
- Free updates
- It cannot forward messages (forwarding message is a human affair and it can cause WhatsApp not to be sensitive to us).
- The bot is annually and each year you should buy the bot completely.
- It just can install on one system and for other systems, you should buy it completely.
Virtual User Bot
One of the best examples of bulk messaging software is the Virtual User, which is also known internationally. The features of this Bot have made it unique.
- Ability to extract groups members
- Ability to send bulk messages to audiences and groups members
- Ability to forward messages
- Ability to send any content (text, image, link, etc.)
- Ability to change lines and thus reduce the risk of your accounts being blocked
- Ability to send messages to groups
- High processing speed
- No need to pay to send any message
- Tutorials and PDFs on how to have an effective marketing campaign
- 24-hours support
- The Bot just can run on the computer or virtual server.
- It needs a license to be able to use.
In this article, we have reviewed WhatsApp advertising methods. Then we concluded that we should use automation tools to send bulk advertising messages on WhatsApp.
In the following, we introduced some of the most well-known Bots in this field and compared them with each other.
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Generally, in this article, we tried to acquaint you with how to launch a WhatsApp marketing campaign and how to use the tools to have an effective advertising activity.
Now you can choose the best method as well as the tools you can use to have an effective WhatsApp advertising activity.