Launching a mobile app for your company might initially seem a little overwhelming. But it’s more straightforward than it looks, which is why one in every two small businesses now has a mobile app for their brand.
Will you join their ranks?
To help you get a feel for the work involved, read on to learn about best practices in mobile app development.
Start With a Strategy
App development is exciting, but it works best when it forms part of a more comprehensive strategy for your business. So this is an excellent place to start with your mobile app development process.
How will the app help you deliver on core business goals? If you want more revenue next year, what’s your strategy for achieving that with a mobile app?
Set a High-Level Objective
Once you’ve thought about the strategic goal, it’s time to think about specifics. Namely, setting your core objective. Make it measurable. So if you want more revenue, put a figure and a timescale against that objective.
Define Your Customer
You want to build an app that your customers love, starting with understanding your customer. Create a customer profile, complete with demographics, interests, and any other trait you find relevant.
Write a Feature List
Before you start the process of building a mobile app, write down some features you want to see in the app.
It’s helpful to think of this from the user’s perspective. Use simple statements explaining what the tool should do.
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It doesn’t have to be highly technical, and it doesn’t have to be a comprehensive requirements document.
Next, start to plan the build before developing your mobile app. That includes choosing tools, technology and resources.
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Weigh up the pros and cons for factors that matter to you, like speed and ease of use.
User Interface Design
Now it’s time to sketch some user interface designs. This step is fundamental to best practices of mobile app development; you want customers to enjoy using your app.
These are skeleton designs, focusing on layout and navigation rather than the stylised look and feel. The purpose here is to ensure the app is easy and intuitive for every journey your user will take when they log on.
Optional: Build a Proof of Concept
If your app design is relatively complex, it’s worth building a prototype with some basic features. That will help you resolve significant design flaws before making the entire thing.
Now that you’re on to the entire development, it’s time to start building a mobile app that ticks every item on your features list. At this point, you also need to start thinking about quality control.
Make sure you have teams available to test the app as you build it, and have an organised system for feeding comments back to the development team.
User Acceptance Testing
Your final phase is a more formal test phase where you check the app end-to-end. You’ll also test external things like security. Once the test team is happy, they can sign off the app as ready for release.
Mobile App Development: Next Steps
The secret to success with a mobile app is to take a systematic approach from start to finish. Use this mobile app development process to plan your upcoming app build.