Marketing is simply the process of putting out your brand, products, or services for the world to see. The recent marketing trends include email marketing, content marketing, brand promotion, and discount sales. Marketing strategies are lines of action planned and organized to help a business achieve its marketing goals and objectives. The marketing goals are not limited to reaching out to your potential customers and turning them into loyal fans, great sales returns, and growth.
It is important to note that there is no specific marketing strategy that works best with SME marketing. There are many strategies; all you need to do is check them out and stick to the ones that work better for you.
As we said earlier, there are plenty of marketing strategies, but we’ll be discussing nine basic strategies here.
1. Know Your Target Audience
Your target audience is the category of people you want to sell your product(s) or service(s) to. Knowing them and understanding their activities and needs about what you want to sell to them gives you a lead on how to attract, sell to them, and keep them. For you to know who your audience is, you should be able to understand the following:
- The type
- Style and tone of content they are attracted to
- The demographics of the place they stay
- Their favorite online hangout
- Their needs and challenges
- How they search for products
The answers to these questions will help you figure out which marketing expansion strategy is best for your business. It will also help you formulate an effective and on-target marketing strategy that will yield results.
2. Know Your Competitors
If you are going into a business, first, you must know that you are not the only person offering that service or selling that product in the industry. Those people who sell the same product you sell are your competitors. Carry out a survey on your competitors to understand how they thrive in the market. For small and medium enterprises (SME), we advise that you research the large-scale businesses in your industry. Please find out the marketing technique and strategies they employ, understand how they relate to their customers, find out who their customers are, and discover their secret spice. Their secret spice is the marketing essentials they employ in their business. Understanding all these will give you an edge in your industry and open you up to new ideas and strategies.
3. Create Your Brand Identity
Your brand identity is what your brand or business is known for; what you sell, your style, color, name, slogan, and logo. For small businesses trying to establish themselves in the industry, we advise you to practice minimalism while establishing your brand. Keep everything simple, from your name to your logo design, color, and slogan. We also advise that you have a consistent tone and style. Creating and establishing your brand identity fosters brand recognition. It makes it easier for your customers to identify your business.
If you’re reading this as a small business owner, here’s a bonus tip for you: Make sure that your logo design is flexible enough to be adjusted to different sizes.
Once you have a flexible or adjustable logo, it is easy for your logo to fit into anything relating to your business. For example, it can fit into email newsletters, business cards, videos, images, products, bags, envelopes, and so on. Putting your logo on everything is a marketing essential that puts your brand in the mind of people; it promotes brand visibility.
Blogging is a form of mobile marketing for small businesses that involves creating and publishing content relevant to your business online. Create and upload contents that interest your target audience, as it can help you generate traffic and keep your customers updated on information that relates to business. The marketable contents include articles, audio, videos, and e-books. Updating your content helps build your customer’s trust in your business.
Small business owners in the United States can employ a content marketing agency in New York City to manage their blogs and create Contents that can generate leads.
5. Referral Incentives For Staff
Nobody knows and understands your business better than people who work for you, and nothing beats one-on-one marketing by people who know the in and out of your business.
Reward your staff who market and refer customers to your business. Humans naturally love to be praised for every little effort they put into something. It would be best if you now imagined how much effort they’ll put in when they are not only praised but rewarded with incentives.
6. Digitalize Your Customer Support System
Every customer would be happy to know they can reach out to your business any time of the day and be attended to. You can incorporate Digital technologies such as chatbots to attend to your customers. This will not only build your customers’ trust in your business, but it shows how much your business adapts to innovation.
A partnership is a great way to market your business. If you have ever heard that no one makes it in the market alone and you never believed it, you should start believing it right now. Partnering with other businesses that complement your business generates customers for you and builds trust in your business. Collaboration also allows you to acquire new knowledge and learn new strategies from your partners.
8. Focus On What Works Best
After you have surveyed or carried out your research, settle for the best strategy that suits your business. Focus on the strategy that works best for you, and build on it. This will save you time and cost.
9. Leverage On Videos And Photos
According to a Research study by Hubspot cited in a report by Coresight Research, 72 percent of consumers prefer video content to text content for branded messages. Also, pictures convey messages faster than texts. You can leverage on interesting and captivating videos and photos to effectively communicate with your audience.
As we have stated earlier, no marketing strategy is best, neither is there any marketing strategy that works better for a particular niche. You have to judiciously look into the available strategies for the one that suits your business best, or you develop new strategies to build your business.
As a small business, these nine strategies are the basis on which other strategies can thrive. So, if you’re working towards establishing your business in your industry, you should consider practicing all the steps listed above.
Tim Absalikov is one of the leading SEO experts in the country. He specializes in on-page optimization, link building, UI, and UX considerations, as well as a keyword search. Tim is the owner of Lasting Trend agency. He has worked with leading companies from many industries.