If you’re new to social media content, just know that there are 5 basic types that you need to get started.
A lot of people think that social media is a one-way street, and that the content they post only makes a small difference in their online presence. But social media has an increasingly integral role in digital marketing strategies as more consumers want to research brands and connect with them online. And
it’s important to stay on top of your strategy across all social media channels.
In this article, we’ll talk about the 5 types of content you can rotate throughout your social media content calendar.
1. Blog Content
Businesses need to create regular blog content for their readership in order to remain at the top of search engine results.
The blog content is often displayed on a website, but it can also be shared through other social media sites such as Facebook, Instagram or Pinterest. In addition, this is an effective way to drive website traffic.
Blog posts can be about any topic, from current events to highlighting how your business solves an existing problem. A great way to repurpose blog content is by summarizing it into bite-size pieces of information. Then, create infographic carousels and post on image-sharing platforms such as Instagram.
You can use your social media accounts to keep your customers up-to-date with company announcements and updates. This is useful for situations like:
- Product launches
- Company news
- Sales and promotions
- Product updates
- Live and online events
These types of content can also be repurposed into email newsletters. Sending email blasts out to your customer database is an easy way to keep in touch with people who have expressed interest in your product, and bring your brand to front of mind.
3. Stories, Reels, and Other Videos
Video content is an important part of social media engagement. There are many popular social media stars who generated a large following through creative videos alone. Videos are an effective way to share information, deep dive into particular topics and better engage with your audience, thanks to the power of motion graphics.
This type of content is beneficial for brands as well. This is because it allows them to reach out to a younger demographic that is more in tune with video content creators.
Instagram stories are short clips that only last for 24 hours. They’re a great way to air out updates and company activities. Reels, on the other hand, are videos which followers can constantly access on your Instagram page, making them great for tutorials and reviews.
You can also make full-length videos for your company’s YouTube channel. Afterwards, it’s a good idea to create snippets to share on various social media platforms like TikTok, Snapchat, Facebook, Instagram, LinkedIn, and Pinterest.
4. Testimonials and Reviews
Product reviews do wonders for your sales. The testimonials on your social media pages can be used to not only improve your conversion rates, but also serve as quality content. People are drawn to authentic reviews and can extract value from this type of content.
More people than ever are carefully researching a product before purchase and chances are their first encounter with your brand will be online. Therefore, it’s important to put your best foot forward and support it with quality reviews.
Independent third-party review of your product, also help build trust among potential customers.
In fact, 72% of consumers say positive reviews and testimonials make them trust a business more—and that’s something that all the marketing in the world can never beat!
Contests are a great way for brands, advertisers, and other businesses to get their content out to more people on social media. The idea is that the prizes are irresistible enough to make people want to share the contest with others, thus increasing the number of entrants.
This is because by offering participants the chance to win something in return for their participation, companies are able to increase their following while simultaneously providing the prize winners with bragging rights.
Overall, contests are an inexpensive way of generating content that people will share and comment on, thus creating more content engagement for your brand.
There are many different types of content that you can post to social media platforms. Another technique that helps with planning is by setting up your free content calendar.
But planning, drafting, editing, and posting social media content is extremely time consuming. But the long-term benefits of content marketing are definitely worth all the effort.
Which is why it’s better done with a content team as well as a design team.
An efficient and cost-effective way of consistently publishing social media content is to outsource unlimited graphic design services to reliable companies.
DotYeti’s unlimited graphic design plans come with a dedicated designer, art director and account manager. All are attuned to your workflow and can quickly startup to help you launch relevant social media content every day. In this age of fast cycling content, speed is critical.
DotYeti’s turnaround times of under 48 hours, means that your social media channels will always be activated and running at full speed.
Clients looking for an affordable graphic designer don’t need to stress. Plans start at $449 per month and come with a 14-day money back guarantee.