Search engine optimisation (SEO) and social media often operate in separate corners of digital marketing, but their paths intersect more than many realise. While social media engagement doesn’t directly influence search engine rankings, it plays a significant role in boosting digital visibility and driving organic traffic. Understanding this indirect relationship can help you maximise both your social media efforts and SEO strategy. The Indirect Impact of Social Media on SEO Search engines like Google have confirmed that social signals, such as likes, shares, and comments, are not direct ranking factors. However, social media can amplify your content’s reach, increasing the…
